A brand having an online presence but no reputation and visitors is like a rooster without wings. No matter what best service or product you provide, if you don’t get visitors and engagement, it’s all meaningless. There are a few best digital marketing agency in Austin like Corbit Digital which can generate awesome results for your business in real-time. You can search on Google for a digital marketing agency near me and can get information about the agencies. In this blog, we will explain what digital marketing solutions and conversion rate optimization are that work best for your business to generate ROI and drive traffic.
Digital marketing helps to increase your brand awareness and promote your business digitally. It is also called Internet Marketing or online marketing. This includes various methods like email marketing, social media, search engine optimization, and advertisement.
Did you know 63% of people go online daily for shopping and knowledge panels?
For mobile users, this figure is even high to 80% of people. Being a marketer, you must take advantage of digital marketing for your small or large business. Digital marketing is different from traditional inbound marketing. Although people get confused with both. Digital marketing is how each of the services helps to convert prospects and increase engagement.
There are multiple platforms to consider and work on to boost the brand’s visibility.
Choosing the right platform is also essential because not all businesses are the same. The best digital marketing service provider will help you identify the right platform and strategy that would be beneficial for your business.
It is important to understand and remember that conversion rate optimization and digital marketing are two different services. Conversion rate optimization is all about increasing your website ROI and conversion rate within the website on-page while digital marketing is for multi-platform marketing outside the website.
Digital marketing includes:
Let’s understand all these strategies in detail.
Search engine Optimization is also broadly known as SEO. It includes on-page and off-page work to increase the rank of the keywords organically in search engines. Improving the web page and its content to make it look attractive to search engines. SEO is one kind of science where you are required to do a lot of research. The research not only includes keywords identification but also an understanding of core competition and market. For on-page changes in website or web pages, all the below elements are essential to consider:
The optimum use of all the above elements makes a stronger web page that not only helps to rank the keyword in search results but also looks attractive to end-users. There are many award-winning SEO service providers in Austin like us who can guide you and do organic SEO for your website.
There are various marketing agency’s in Austin that provide content marketing as a service. Content marketing is a strategy that distributes relevant and valuable content to our target audiences and followers. Content is the king. The right content placed at the right part of the page helps site visitors understand your service or product better. The goal of content marketing is to attract visitors to land on the website and become paying customers.
Content marketing matters a lot and it is proven by a lot of statistics derived from search engines:
Just producing new content is not going to help, in fact, producing quality content for your customers and site visitors will be helpful in SEO.
In 2022, social media is booming. Almost 87% of people use social media platforms for daily updates and engagements. It is proven that a lot of social media platforms help to drive more traffic to your website and that results in a high conversion rate.
The famous and popular platforms are Facebook, Instagram, Twitter, LinkedIn, and Youtube.
You can get millions of views, likes, and followers on social media platforms which can boost your business visibility. It is believed that 76% of B2C business owners raise their audience from social media marketing. You might not be targeting direct purchases, but a dialogue with your potential buyer.
Pay per click is also known as PPC Marketing. It means we post an ad on platforms like Google Adwards or Bing and pay whenever someone clicks on our ad.
You need to create ads on such platforms and optimize them for the best use. It is a little complicated how and when people can view your ads. It is based on the availability of a spot on a search engine result page which is also called and referred to as SERP. There is an algorithm that gives priority to the ads based on various factors like:
As the name suggests, email marketing is sending out promotional emails to your users. It is a complex process and it requires patience. You need to create an opt-in list of users who are good to send out promotional message emails. Wait and hope that they read and click on it.
Email marketing is a proven activity and 79% of surveyed professionals believe that it has helped them to generate more leads compared to other methods of digital marketing. Various email marketing platforms can save your time and can optimize your work like creating automation of the campaign, segmenting your list, pre-scheduling, and auto blasting, etc.
Conversion rate optimization is a part of digital marketing services and activities. There are many elements to work such as CTA buttons, Forms, User experience, Responsive web page, and Core web vitals.
For example, if your web page has a conversion rate of 10% and you receive 3000 hits per month, then that web page will generate 300 conversions per month. Imagine if the conversion rate percentage increases to 20% then your monthly conversion count will become 900.
Conversion rate optimization agencies in Austin have CRO experts who aim to increase the website conversion rate to almost 60% and above.
Affiliate marketing is to promote other people’s business and in return, you get a small percentage of commission. There are various channels and platforms which you can use to work with.
As per the Bigcommerce statistics, 80% of brands believe in affiliate marketing and consider it a successful digital marketing activity. Out of traditional marketing strategies and paid marketing, affiliate marketing is cheap and can give you great results.
The answer to this question depends on the business industry you are in. All the above-mentioned types are essential and can drive success your way but which one will be more effective can only be known by implementing and knowing the business industry you are in.
Digital marketing agencies have a talented team of digital marketing experts in Austin who specialize in all the above activities. They understand the importance of those activities and at what time they should be triggered is also crucial.
For example, Corbit Digital CRO experts create site audits and a list of solutions that can improve the overall website structure and make it user-friendly. The social media marketing team creates beautiful posts to publish across social media channels. Next, the content creation team can write SEO-rich blog posts each week that further helps to gain visitors and rank keywords higher in search engines. Finally, the email marketing team can create email blasts to send all visitors and customers for promotional events, discounts, information, etc., and provide more information and detail about the company.
When choosing which digital marketing activity will suit them best, companies must understand the nature of business and the industry it is in. Based on that, a concrete plan can be created and put focus on specific marketing activities. The prime focus of digital marketing is to make engagement with users. If the right people are not seeing the right information in the first place, then your digital marketing efforts will not be fruitful.
Digital marketing agencies can drive traffic to your website, boost your revenue, increase your brand awareness, and build your online reputation. If you don’t have a specialization in digital marketing, then consider hiring marketing companies that can help you build digital marketing campaigns and launch your product or increase the business ROI.
It is essential to hire an expert digital marketing service provider because they will create a strategy that will be beneficial to your business for driving sales, launching a product, or providing online education.
Choose Corbit Digital, one of the best Austin digital marketing services providing companies which can help you by :
In today’s time, digital marketing services are essential for any business that wants to grow and generate revenue. Implement all the above activities and check how your business is performing. If executed well, all solutions stated above will be unstoppable.
No matter what your budget is, where your target audience resides, what your business industry is, Corbit Digital will tailor a digital marketing strategy and implement it to generate more leads, inquiries, revenues and boost sales.
Looking to expand your digital marketing work? Contact Corbit Digital today and see how we can improve your business presence online and make it fly.
Let our expertise help you to reach your customers. Schedule a free strategic call with our team.
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