“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.”
– Milton Glaser
Everyone wants a higher conversion rate from their website. However, website design plays a vital role in conversion rate optimization.
Today in the digital world, a business site is something like a physical store very much like brick and mortar and they are bound to the territory of style. It takes just 50 milliseconds for clients today to frame an opinion about your business from your site. The fact is, the importance of website design has risen so much that businesses are losing almost $1 billion in sales each year just because of poorly designed websites.
It is normally one of the first things that a user looks at to get to know a brand and consequently helps build the first impression. There are plenty of elements that are important like colors, images, font family, spacing, shades, gradients, blocks, etc. Henceforth, you need to choose them carefully based on your brand identity and keep them consistent across the website.
A high end eye catchy web design is very much essential for any business selling online. A good look and feel can generate trust, authority and security to visitors’ minds. Imagine if the website is slow to load, complex in its structure to understand, and non-responsive then you are likely going to lose your potential customers.
There are four primary reasons that are indeed important to keep in mind.
Lets understand in detail about all four points…
In simple words, a responsive web design means the site looks similar from large to small devices. We must create web pages that look similar if any user opens a large device like an LED screen or small device like Smart Phones. The website will automatically adjust as per the device size. According to the search engines survey more than 52% of users that land on your website are from mobile devices. Hence it is utmost important that your website looks similar and works well in small devices.
Here is a great truth: The algorithm of Google uses mobile first indexing.
Now this means that Google indexes your mobile version of the website and its content and stores in its database and gives ranking in the search result.
If your website is poorly designed and not mobile friendly and responsive, then you are likely going to lose a lot in your marketing efforts, SEO performance and your website conversion rate ratio will be less.
The first and foremost tips of conversion rate optimization is to check if the website is mobile first and responsive or not? If it’s not then the best solution is to redesign keeping the design elements same and just making it responsive.
Nowadays it does not take a long time to revamp a website because many frameworks are available to use while making the website responsive such as Bootstrap and Foundation frameworks. Using them, we can make the site responsive in just a few days.
The Core Web Vitals is one type of report that shows how your web pages perform, based on real world usage data. There are various parameters used for this such as load time of the page, how interactive the page is, stability of the page when the content is loaded. This is checked and calculated for both versions of the website i.e desktop version and mobile version. A good score can increase your website ranking in search engines thus resulting in a higher conversion rate. The Core Web Vitals data for your site may be found in the “Core Web Vital” area of your Google Search Console account.
There are mainly five web design elements i.e color, font family, navigation, user experience, images. In 2022, people are using websites to purchase any goods or services rather than going to local stores and groceries. Modern web standards have evolved and now no website can afford the standard newspaper look design of the site. The conversion rate of the website will fall drastically if the site is poorly designed. Hence most of the award winning conversion rate optimization agencies in Austin like Corbit Digital take utmost care of web design elements while performing all digital marketing activities on the website.
Conversion rate optimization is a service that experts provide to increase the inquiry, lead count, and ROI of the business. There are various parameters and matrix for this such as
CRO agency takes all above activities and parameters into account while working on the website. You can easily check the result in Google Analytics and reports that have been generated by the service provider.
There are few common mistakes that one should avoid such as not making website mobile first indexed, not making website responsive, poorly designed website, irrelevant content and duplication, wrong placement of forms, etc. Conversion rate optimization is an art of converting visitors into paying customers.
SEO is an organic activity that comes within digital marketing services. SEO is basically off page submission and on site optimization. Backlinks are very essential in organic SEO. Short tail keywords and long tail keywords both play a significant role in rankings.
SEO helps in increasing the ranking of the website in search engines while CRO is a service performed within the website to increase the performance and thus result in a high conversion rate of the website. There are very few CRO agencies who can combine both the activities and boost the conversion ratio as well as ranking in the search engine.
While improving the user experience on your website using modern web design standards it not only helps you in generating high end conversion rate but also increases your brand value. It also helps in increasing visitors’ time spent which in turn reduces the website bounce rate. This directly helps in increasing your website ranking in search engines.
Write the page titles keeping users in mind and not just search engines. If you put proper titles that users might be searching, right keywords and catchy words, surely you will see an increase in your website traffic that will ultimately increase the conversion rate.
Conversion rate optimization agency performs many activities on site to improve the website performance. However there are chances that the website has very low traffic. You can’t generate thousands of visitors over the night so it can be difficult to perform conversion optimization tests and reports to improve the ROI.
Now the next question that might come to your mind is then how much traffic is considered enough?
There are no specific thumb rules for this, however our CRO experts suggest that at least monthly 4,000 visitors per variation test. The traffic also depends on the business sector and nature of the same. Businesses like Womens clothing stores, Insurance, loans etc have high traffic and business sectors like service industries, pet sales etc might have low traffic.
There are four ways to boost conversions even with low web traffic:
Now the next question that might come to your mind is Should I focus on boosting website traffic or conversion rate?
This is a classic chicken and egg situation. What comes first for a successful business website? Traffic or Conversion rate?
Another question comes whether you should focus on SEO (search engine optimization) activities or on CRO (conversion rate optimization) activities?
Well, neither SEO or CRO alone can help you. Both are a part of each other and walk simultaneously.
You need to start figuring out your main customer segment and make sure that your website is developed well for tracking conversions. From here CRO experts and SEO professionals can come into action and take your expectations to the next level no matter what your limitations are. The only thing that is common in SEO and CRO is O for optimization.
Conversion rate optimization is very much essential for any ecommerce selling brands or service providing agencies. Corbit Digital conversion rate optimization agency is an award winning no one conversion rate optimization agency in Austin. Our team of CRO experts helps you identify the website issues and perform strong A/B tests on all web pages. Always be flexible in your conversion rate goals and expectations. Naturally and gradually you will scale and at that time the web page traffic will increase which in turn will improve your website conversion rate. If you want to create a more formal CRO strategy and boost your ROI, contact us today for your business hyper-growth.
Let our expertise help you to reach your customers. Schedule a free strategic call with our team.
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